Mass-market brands


Commercial Performance

Passenger Car and Truck Shipments by Market

(units in thousands)20132012Change
United States 1,876  1,748 7% 
Canada 269  255 5% 
Mexico  85  98 -13% 
Contract Manufacturing(*) and other 14 -43% 
Total 2,238  2,115 6%

Passenger Car and Truck Shipments by Brand

(units in thousands)20132012Change
Jeep 601  548 10% 
Dodge 745  717 4% 
Chrysler 325  347 -6% 
Ram 496  423 17% 
Fiat 63  66 -5% 
Contract Manufacturing (*) and other 14 -43% 
Total 2,238  2,115 6% 

(*) Vehicles produced for other automakers, including Fiat Group Automobiles.

Vehicle shipments in NAFTA totaled 2,238,000 units for FY 2013, representing a 6% increase over FY 2012. In the U.S., vehicle shipments were 1,876,000 (up 7% from FY 2012), in Canada 269,000 (up 5%) and 93,000 for Mexico and other. The year benefited from strong shipments and sales of the Ram 1500 pickup truck, Jeep Grand Cherokee and Wrangler and, from Q4, the very positive market reception of the all-new Jeep Cherokee.

Vehicle sales(1) in NAFTA totaled 2,147,000 for FY 2013, an increase of 8% over FY 2012. Sales increased 9% in the U.S. to 1,800,000 units and 7% in Canada to 260,000. In the U.S., the Group has posted 45 consecutive months of year-over-year sales gains and the strongest annual sales since 2007. In Canada, the Group recorded its 49th consecutive month of year-over-year sales growth in December and, for the full year, it reconfirmed its position as the number two selling manufacturer, posting the strongest annual sales level since 2000.

The U.S. vehicle market finished FY 2013 up 7% year-over-year to 15.9 million vehicles. The Group’s overall market share was up 0.2 p.p. versus the prior year to 11.4%. Jeep vehicle sales totaled 490,000 for the year, up 3% versus FY 2012, with double-digit percentage increases for all currently produced vehicles, including the Jeep Grand Cherokee (+13%), Jeep Compass (+32%), Jeep Patriot (+22%) and the Jeep Wrangler (+10%), offsetting the absence of Jeep Liberty sales for most of 2013 (6,000 in 2013 compared to 75,000 in 2012). The Liberty replacement, the all-new Jeep Cherokee was first delivered to U.S. dealers at the end of October 2013, and 26,000 have already been sold to consumers in Q4. Dodge, the Group’s number one selling brand in the region, posted sales of 596,000 vehicles, up 14% from the prior year mainly driven by the Charger (+19%), Durango (+43%), and Challenger (+19%), as well as the first full-year contribution of the Dart with 83,000 units. The Ram truck brand posted an increase of 22% to 368,000 vehicles, the largest increase of all brands, with sales increases for light-duty and heavy-duty pickups of 25% and 16%, respectively. Chrysler brand sales totaled 303,000 vehicles during FY 2013, down slightly from last year.

(1) “Sales” represents sales to end customers as reported by the Chrysler dealer network.

Industry Sales by Market

(units in thousands)20132012Change
United States 15,862 14,786 7%
Canada 1,777 1,713 4%
Mexico  1,101 1,024 8%

The Canadian vehicle market increased 4% year-over-year to 1.78 million vehicles. The Group’s total market share increased 0.4 p.p. versus FY 2012 to 14.6%, mainly driven by strong performances from the Ram light-duty pickup (+25% year-over-year), Dodge Dart (+185%) and Chrysler Town & Country (+111%).

Fiat brand sales in the U.S. and Canada were down 2% year-over-year to 51,000 vehicles for FY 2013. The new 500L launched in May with sales of over 8,000 vehicles for the year.

Products and Awards

Throughout the year, the Group’s products received various awards and recognitions, including the Ram Pickup, which received back-to-back Motor Trend Magazine’s “Truck of the Year” for 2013 and 2014, the first time ever a vehicle has won two years in a row. The 2013 Ram Pickup also won the “North American Truck/Utility of the Year” at the North American Auto Show in January 2013. The 3.0-liter EcoDiesel V-6 and the Fiat 500e battery-electric drive system were named among Ward’s “10 Best Engines for 2014”. In addition, the Group won 15 of 24 awards issued by the Texas Auto Writers Association, including the Truck of Texas (Ram 1500 pickup), SUV of Texas (Jeep Grand Cherokee), Commercial Vehicle of Texas (Ram ProMaster), and Truck Line of Texas (Ram Trucks).

Quality awards garnered throughout the year included the 2013 Chrysler 200 Convertible, Chrysler Town & Country, Dodge Durango, and Dodge Dart being named “Best 2013 Total Quality” in their respective segments by Strategic Vision’s Total Quality Index. The Chrysler Town & Country was judged the “Highest-Ranking Minivan” by the J.D. Power 2013 Initial Quality Study. Various vehicles also continue to be recognized as “Top Safety Picks” by the Insurance Institute for Highway Safety, and Consumer Digest and Consumer Guide® “Best Buys”.


Commercial Performance

Passenger Car and LCV Shipments

(units in thousands)20132012Change
Brazil 785 845 -7%
Argentina 111 84 32%
Venezuela 6 9 -33%
Other 48 41 17%
Total 950 979 -3%

Passenger Car and LCV Industry Sales

(units in thousands)20132012Change
Brazil 3,581 3,636 -1%
Argentina 919 805 14%
Venezuela 84 108 -23%
Other 1,340 1,297 3%
Total 5,924 5,846 1%

In 2013, Group shipments in the LATAM region decreased 3% year-over-year to a total of 950,000 vehicles. Industry sales in LATAM were up 1.3% to 5,924,000 units.

In Brazil, the passenger car and light commercial vehicles (LCV) market was down 1.5% over the prior year to 3,581,000 units.

For 2013, the Group confirmed its leadership in the Brazilian market, with an overall share of 21.5%. Although 1.8 p.p. lower than 2012 – when exceptional performance was driven by the Group’s flexibility in responding to the sharp increase in demand following the government’s introduction of incentives – Group share was still 2.7 p.p. ahead of the nearest competitor. Group products continued to perform well, taking a combined 25% share of the A/B segment, driven by the continued success of the new Palio and Uno. Siena and Grand Siena posted a combined 25% year-over-year increase and Strada was up 5% (50% segment share) boosted by the contribution from the refreshed model launched in Q4.

The Group shipped 785,000 passenger cars and LCVs in Brazil, representing a 7% decrease compared with 2012, which benefited from a period of higher sales tax incentives.

In Argentina, where the market was up 14% for the year to 919,000 units, Group sales increased 31% to approximately 111,000 units, with share up 1.4 p.p. to 12.0% facilitated by improved customs clearance for vehicle imports. In the A/B segment, share was 14.1%, with the Palio posting a 71% year-over-year increase.

For other LATAM markets, shipments totaled approximately 54,000 units, up 7% over 2012.

Products and Awards

During the year, new product launches included: the 2014 Fiat Uno and Dodge Durango in Q1; special versions of the Fiat Grand Siena and Strada in Q2; special Italia series versions of the new Fiat Uno and Palio Fire in Q3; and, in Q4, the new Fiat Fiorino and Strada, the 2014 Jeep Grand Cherokee, and the Grazie Mille special edition of the Fiat Uno Mille.

The new Strada was the winner of four categories in the “Truck of the Year 2013” awards from Auto Esporte magazine. The Grand Siena won “Owners Satisfaction Award 2013” in its segment from Quatro Rodas magazine.

The Group’s new plant in Goiana, Pernambuco, is expected to start activities during the first half of 2015 with initial production capacity of 200,000 vehicles per year based on the Small Wide platform which will strengthen the product offering in the mid-size segments of the market. The site will also have an integrated supply park, product engineering center and testing facilities.


Commercial Performance

Passenger Car and LCV Shipments

(units in thousands)20132012Change
China 90 54 67%
South Korea 5 4 25%
Japan 16 15 7%
Australia 37 23 61%
Other 15 7 114%
Total 163 103 58%

Passenger Car and LCV Industry Sales

(units in thousands)20132012Change
China 16,670.9 14,246.6 17%
South Korea 1,291.8 1,306.8 -1%
Japan 4,562.3 4,572.4 -
Australia 1,106.2 1,080.7 2%
Other 2,472.3 2,664.3 -7%
Total 26,103.5 23,870.8 9%

Vehicle shipments in APAC (excluding JVs) totaled 163,000 units for 2013, representing an increase of 58% over the prior year.

Regional demand(1) rose year-over-year led by growth in China and Australia, while India and South Korea were down versus the prior year.

Group retail sales, including JVs, totaled 199,500 units, up 73% over the prior year driven by strong performance in China and Australia, compared with a 9% growth for the industry. By brand, Jeep sales were up 26% versus the prior year. Fiat brand posted growth of 40,700 units for the year, reflecting sales performance for the Chinese-produced Fiat Viaggio launched in late 2012. Dodge brand sales were up 5 times over the prior year, driven by the re-launch of the Dodge Journey in China in early 2013.

Products and Awards

Jeep remained the best-selling brand across the region and, during the year, the product line-up was enhanced with the introduction of the new 2014 Grand Cherokee with 8-speed automatic transmission and 3.0L variants of the Jeep Grand Cherokee and Jeep Wrangler.

Launched in February 2013 with new and improved features, the Dodge Journey enjoyed a successful return, quickly becoming the Group’s fourth best-selling vehicle in the region and driving the brand’s five-fold sales increase for the year.

Fiat Viaggio continued to gain momentum in China, becoming the Group’s best-selling vehicle in the region. The Fiat brand product line-up was further enhanced with the presentation of the Shining Edition of the Fiat Viaggio and the all-new hatchback version, the Fiat Ottimo, both unveiled at the Guangzhou Auto Show in November. The second Fiat vehicle to be produced in China, the Fiat Ottimo will be launched at dealerships in early 2014.

The newly-established distribution network in India which now totals 100 points of sale, posted a 41% same period year-over-year sales increase since its inception in April 2013, driven by the successful launch of the all-new Fiat Linea Classic and Fiat Punto Sport in Q3 2013.

In other key markets, Group sales in Australia grew 53% year-over-year, compared with 2% for the industry, representing the best year-over-year growth in the market by any manufacturer and driven by the Jeep and Fiat brands. In South Korea, Group sales were up 16% over the prior year driven by the re-introduction of the Fiat brand. In Japan, sales were up 6% year-over-year compared with a flat performance for the industry.

(1) Aggregate for key markets where the Group is present (i.e. China, India, Australia, Japan and South Korea).


Commercial Performance

Passenger Car and LCV Shipments by Market

(units in thousands)20132012Change
France 84.4 82.2 2.7%
Germany 97.5 109.6 -11.0%
U.K. 84.4 71.2 18.5%
Italy 408.7 446.9 -8.5%
Spain 33.7 27.3 23.4%
Poland 20.5 24.5 -16.3%
Rest of Europe 123.0 134.1 -8.3%
Europe (UE a 27+EFTA) 852.2 895.8 -4.9%
Other 126.7 115.8 9.4%
Total Sales 978.9 1,011.6 -3.2%
Associates and JVs 79.6 87.9 -9.4%
Grand Total 1,058.5 1,099.5 -3.7%

Passenger car and LCV shipments in the EMEA region totaled 979,000 units for the year, a decrease of approximately 33,000 units (-3%) over 2012.

Passenger car shipments were down 4% to 776,000 units, with significant declines in Italy and Germany. LCV shipments were in line with the prior year at 203,000 units.

Passenger Car Industry Sales

(units in thousands)20132012Change
France 1,786.4 1,890.0 -5.5%
Germany 2,871.7 3,001.0 -4.3%
U.K. 2,264.9 2,043.6 10.8%
Italy 1,304.4 1,403.0 -7.0%
Spain 723.9 700.6 3.3%
Poland 287.8 271.0 6.2%
Europe (UE a 27+EFTA) 12,308.2 12,528.1 -1.8%

In Europe (EU27+EFTA), the passenger car market was down 2% for the year to 12.3 million vehicles. By major market, demand was down in Italy (-7%), France (-6%) and Germany (-4%). The positive trend continued in both the U.K. and Spain, where demand was up 11% and 3%, respectively. For the rest of Europe, there was an overall contraction of around 4%.

Group brands accounted for a combined 6.0% share of the European market, representing a 0.3 p.p. decrease over 2012. There were year-over-year gains in France (+0.2 p.p. to 3.5%), Spain (+0.4 p.p. to 3.7%) and U.K. (+0.1 p.p. to 3.2%). By contrast, share was down 0.9 p.p. in Italy to 28.7% and 0.2 p.p. in Germany to 2.7%, in part reflecting management of channel mix.

The commercial strategy centered on the 500 family continues to yield positive results. The 500 was the best selling A-segment vehicle in Europe, with a 13.9% share, and the 500L ranked as the number one Small multi purpose vehicle (MPV), with 73,500 units sold for the year and a 17.9% segment share.

The European light commercial vehicle market (EU27+EFTA) registered a 1% year-over-year decrease, with significant contractions in Italy (-15%), France (-5%) and Germany (-2%).

Fiat Professional’s European share(1) was down marginally to 11.6% as a result of a less favorable market mix. Share was up 1.3 p.p. in Italy to 44.0%, up 1.4 p.p. in the U.K. to 5.0% and up 0.4 p.p. in Spain to 8.9%. In France and Germany, share remained in line with prior year levels at 9.0% and 11.7%, respectively. 

Products and Awards

During the year, new product highlights included: the launch of the 105 hp 1.6L MultiJet II and 0.9L TwinAir Turbo engine versions of the 500L, as well as the new Fiat 500L Living and Trekking and the “Natural Power” versions of the 500L and 500L Living. In the fourth quarter, the brand also introduced the 105 hp 0.9L TwinAir option for the 500 and 500C and the 120 hp 1.4L T-Jet Turbo and 1.6L MultiJet II options for the 500L, 500L Trekking and 500L Living. At the Frankfurt Motor Show in September, Fiat presented the special 30th anniversary limited edition Panda 4x4 Antarctica. The Fiat brand received the “Best Green Engine of the Year 2013” award for the eco-performing natural gas TwinAir Turbo.

In October, Alfa Romeo presented refreshed versions of the MiTo and Giulietta, with new engine options, including the 105 hp 0.9L TwinAir Turbo for the MiTo and the all-new 150 hp 2.0 JTDM 2 for the Giulietta, as well as latest generation UConnect infotainment systems and new interiors.

The brand also began delivery of the “Launch Edition” of the Alfa Romeo 4C in the fourth quarter. The Alfa Romeo 4C was named winner of the Sportscars/Imported category by readers of Auto Zeitung in Germany and was named “Car of the Year 2013” by FHM magazine in the U.K.

Jeep launched the 2014 Jeep Grand Cherokee in markets across Europe during Q2 followed, in the fourth quarter, by the 2014 Jeep Compass, which has undergone a refresh.

During the year, the World Class Manufacturing program’s Gold level was awarded to Fiat plants in Pomigliano d’Arco, Italy, and Tychy, Poland, as well as the Tofaş plant in Bursa, Turkey.

(1) Due to unavailability of market data for Italy since January 2011, the figures reported are an extrapolation and discrepancies with actual data could exist.