Materiality analysis

The dialogue with stakeholders enables the Group to identify which areas of sustainability are considered most material and, as a result, to continue creating value for all stakeholders in both the short and long-term.

The stakeholder engagement events organized in Italy, Brazil and the U.S. in 2013 provided an opportunity for additional insight into the economic, environmental and social aspects of the Group’s activities that have the greatest impact on the decisions of stakeholders, including issues of specific relevance in each geographic area. As a result, the Group has updated the materiality diagram first presented in the 2012 Sustainability Report.